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2 Market Estimates and Forecast by Region, 2018–202310.

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In 2011, Alarm Protection Technology dropped “technology” and switched over to Alarm Protection AP. At the time of the switch, AP had between 80 and 100 reps and was offering services in Alaska, California, Utah Texas, Alabama, Tennessee, Missouri, Kentucky, Utah, Louisiana, Alabama, Arkansas, Mississippi, and Florida. With over, 40,000 customers, AP had experienced major exponential growth. Later that year, Alarm Protection officially changed their name to Alder Holdings, LLC. Since the name change, Alder continues to expect exponential growth and has seen proof of that. In 2016, Alder was providing services to 40,000 customers in just 22 states. At the start of the year 2018, Alder provided services in 35 states and helped over 100,000 customers protect their homes. As of June 2018, Alder Holdings, LLC known as Alder services customers in 38 states with expectations for more growth. As the company’s client base grows, Alder has begun to also add more products and services to their repertoire to meet the needs of their customers. In 2014 they expanded their facilities to a new, state of the art building and moved from their second home which was down the street from their original inception in Salt Lake City, to Orem, Utah. The new building has received several awards including the Most Outstanding Concrete/Tilt Up Project from Utah Construction and Design.

 

Blandit Etiam

I think the traditional security companies can take a page out of these direct to consumer companies and market the product based on what people are dying to do, which is protect homes and families and alleviate problems. Traditional security companies would be well served to follow suit in their marketing and ad campaigns. ”One thing many in the industry do caution about, however, is not to let the medium swallow the message. “There are a lot of things the industry is starting to focus on as enhancement to the core offerings; but it is important not to get caught up in buzzwords or even the technology itself, but what it enables the customer to do,” says Greg Blackett, senior product manager, Tyco Security Products, Toronto, Canada. “It is still very early days. The end goal is to enhance the existing products and make them more intelligent and help the customer reduce false alarms and bring their total security experience to the next level.